How to make your website work for you

We have seen a massive shift when it comes to online business since the COVID pandemic. A lot of businesses have shifted their business to the online space. The online space has become very competitive and It’s best that whatever business you are in it so important to pay attention to the minor details when it comes to your website.

Your website is the strongest and important marketing tool for your business and as such, it is very important that it works for you and your business. You want your website to bring you what every business wants, Traffic, Leads, and sales. A good website has to be able to perform few of the basic action which has been listed below

5 Tips to make your Website work for you

1. Contact Information

Have your contact us page simple and clear.  If people are getting to the contact us page, means they want to know more about you. Your tone and look on your contact page say more about your brand. Your contact page should have the following 3 things:

  1. Telephone number
  2. Email
  3. Contact form

2. Write Unique Content

Website is about your content and content is a very powerful tool on both your website and as a marketing tool. A content strategy will guide your plans for the what, where, and when of content creation. Content writing is something people can get better at with a little bit of study and practice. 

Not only will your content help people find your website, but the quality and relevance of your content will make visitors stay longer and move through your site.

3. Use Call to Action

A Call to Action encourages your website visitor to take some kind of action when they come to your website. Every website needs a call to action. A call to action can be used to notify your audience of your lead magnet, which is anything from download now, contact us, subscribe and more. And you can use them to notify your audience of your lead magnet.

4. Integrate marketing tools

These are additional tools on your website that creates opportunities for more engagement with your brand and your website. Social media integration allows people to share your content and promote your products/services for you. 

5. Use WordPress

There are a lot of website builders out there. WordPress is one of the best website builders and it’s easy to use and flexible enough to make different types of websites from blogs to E-Commerce.

WordPress has comes with an advantage on excess customizable options and works on all types of websites, It means you are free to download, install, use and modify it to match your needs.

And, It is easy to manage and you can also manage your WordPress site on the go with WordPress mobile apps.

Get in touch with us today to talk about your marketing challenges.

Lisa Orogun

Owner, of Blend Crowd Digital. Digital Marketing Strategist and Coach. I am passionate about business online and how to use strategies to get the best from the online space. I work with small businesses and entrepreneurs from different industries, helping them to create and grow their businesses.

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